Built under pressure

Project Brief

COREFORGE is an independent gym built on strength, resilience, and discipline. They needed a tough, sharp identity that captured the intensity of training while reflecting their supportive community. We created a distinctive logo and merchandise mockups to extend the brand beyond the gym floor.

Design

The final logo is a bold “CF” with sharp, chiselled edges inspired by the defined lines of a six-pack core — symbolizing strength, discipline, and focus. Its overall form also reads as a shield, connecting to the “Forge” name as a place where strength is built and protected.

Its angular structure communicates precision, its shield-like shape conveys resilience, and its armour-like quality reinforces unity and mental toughness. The result is a fearless, enduring mark that motivates and empowers the COREFORGE community.