Natural, Organic, Authentic

Design

The final logo is built around the form of a budding plant, symbolising growth, renewal, and the natural origin of NOA’s products. 

At its core are four koru — two large and two small — representing the family behind the brand. In Māori design, koru are used to symbolize people, making this structure a direct tribute to the two parents and two children who founded NOA Essentials.

The two smaller koru sit in the centre, budding upward as the next generation, reflecting continuity, legacy, and the passing down of traditional knowledge.